PANGAIA x Victor Victor: Music and a Mission
There is more to Victor Victor Worldwide (VVW) than music and entertainment. In 2020, Steven and Christine Victor founded the Victor Victor Foundation, the philanthropic division of VVW with a focus on giving back, supporting and providing education opportunities for the next generation.
Steven Victor, Founder and CEO of VVW, started his career working as a publicist at Interscope Records, leading him to become a manager to artists including Pusha-T. In 2015 Victor was named President and COO of G.O.O.D. Music label before founding VVW, a multi-faceted New York-based media company that encompasses a record label, music publishing, artists management, film and television division and charitable foundation.
VVW’s roster of artists include Pop Smoke; Japanese cultural icon, Nigo, whose latest album, I Know NIGO, featured music from A$AP Rocky, Pharrell, Pop Smoke, Pusha T and The Clipse among others; and Ski Mask the Slump God among others.
Sharing hope in the next generation to implement positive change to people and the planet, we’ve collaborated with VVW to design an exclusive capsule, featuring a series of three graphics that offer a fresh take on the company’s iconic logo, designed by Nigo, who is the current Creative Director of KENZO.
Each piece in the PANGAIA x Victor Victor capsule features a quote about the collaboration philosophy in place of the signature material textblock. The textblock reads, “The Victor Victor dog is a symbol of protection and courage. Together, we strive for an Earth-positive future that empowers the next generation and creates a better planet for all.”
This launch is the continuation in our commitment to working with communities, artists and changemakers that share our values and mission. A portion of the proceeds from this capsule will support communities affected by the water crisis in Flint Michigan, a cause close to Steven and Christine’s hearts.
Launching online October 27.