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Made from wood pulp and seaweed powder
Our trademark technology C-Fiber™ combines wood pulp and seaweed powder from SeaCell™ to create problem-solving science you can wear. The resulting fabric is water-saving and biobased.
It’s Water and Energy Efficient. Seaweed grows abundantly in its natural saltwater ocean habitat. Eucalyptus grows quickly without irrigation, pesticides and can be grown on extremely dry land. Both ingredients use renewable energy in their production processes and neither raw material needs additional fresh water to grow.
Did you know it requires around 3,000 liters of water to make one cotton shirt? Manufacturing clothing uses a lot of resources, from cultivating the cotton to processing the textiles—it’s an energy-intensive process. Meanwhile around one quarter of the chemical substances manufactured in the world are used to make textiles. Traces of these chemicals can end up in our waterways, from lakes and oceans to the water that comes out of our faucets. These are inefficient uses of precious resources like water and energy. That’s why we wanted to be part of a natural solution and change the way clothing is made.
Our C-Fiber™ technology turns naturally regenerative eucalyptus pulp and seaweed powder into soft and silky fabrics
It's just as comfortable as your favorite top, but better for the planet.
To protect the balance of nature, we’re creating materials that give back to the environment as much as they take. Our C-FIBER™ is made from abundant plants that use ocean water and rainfall instead of scarce freshwater resources (groundwater, surface water), and reuses elements from the production process to create closed-loop system.
Seaweed is a naturally regenerative resource. It grows abundantly under the sea, meaning no fresh water use is needed during the growth stage. The seaweed is harvested every four years from Iceland, allowing for full regeneration in between.
The eucalyptus pulp is turned into lyocell (a biobased man-made fiber), made through a closed-loop production system—a process that recycles water and reuses up to 99% of the solvents used. As eucalyptus also grows quickly without irrigation, pesticides and can be grown on extremely dry land, it is an ideal crop to help reduce our dependence on crops that take more from the planet.
This is because high demand for one ‘ingredient’ promotes the practices of monocropping, encouraging monoculture plantations.
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