image with artdirection

Samantha Moyo

Samantha Moyo


image with artdirection


Samantha Moyo

Samantha Moyo is a Diversity and Decolonisation Advocate. She also transformed her life by founding Morning Gloryville — the pioneering morning rave movement which grew a community of 200,000 individuals within 18 months.

image with artdirection


image with artdirection


We asked Samantha a few questions about her life and passion, to see how she has made change in small-big ways.

Initially, what prompted you to drive change?

I grew up seeing a lot of suffering in Africa, so my heart has always known it is here to support people and bring communities together.

What has been the most rewarding moment of your journey so far?

Once when I was meditating, where a voice told me to cancel a planned trip to Burning Man and go to spend time with indigenous communities in Africa instead. Living and learning from the Himba and San people in Namibia changed my life perspective forever.

What change-maker/s do you look up to and why?

I look up to my Grandmother who raised me. In the 60s, alongside her friends, she started something called The Helping Hand. This consisted of a group of women who immigrated from South Africa to Zimbabwe and formed a group to support one another in times of need. Then people started hearing about it, people in need, who needed money for funerals, weddings and other things would call The Helping Hand who would turn up like the Ghostbusters! I went back a couple of years ago and met up with some of the remaining Helping Hand, it’s really heart warming that they are still the group that people go to in times of need. When you see the grassroots support systems first hand, that’s what gets me going.

If you could save one species at the click of your fingers, what would it be?

I would save anyone living in economic and racial injustice, because that s**t is real.

Why is it important for brands/companies to become more responsible?

I don’t know how to answer this other than it’s extremely irresponsible for a brand — knowing that we’re in a climate emergency — to continue producing products that contribute to the problem. And on the diversity and inclusion front, everyone should be working to educate people on systemic oppression, so that there is more kindness in the world.

If you were stranded on a desert island, what is one thing you would want to have with you?

Unlimited supply of paint and canvases.

What are some small changes people can make in their everyday lives to help save (specifically, in your field)?

Strike up conversations with people from different communities to understand and see the different perspectives on societal issues. It’s so easy to think we have a full picture of the world, but the best learning comes from hearing other people’s stories. Saving the environment must include listening to people from all parts of the ecosystem.