Our current solution is to use recycled cotton made from repurposed production scraps and retired textiles. Using recycled cotton saves 20,000 liters of water per kilogram of cotton and reduces the amount of energy use. Sometimes these figures can appear greenwashed, as much of the reduction in water and energy exists because the fiber has already been processed once.
The real power in using recycled materials is in offsetting the production of new materials by restoring utility of materials already in circulation, and diverting fabric waste from landfill.
Mechanically recycled yarn tends to feel less soft than virgin organic cotton due to the shortening of the fiber in the process; ours are currently woven or knitted in with organic cotton yarn to maintain a quality feel, resulting in our ultra-soft blended fabrics.
Our highest blend is currently 50% recycled and 50% organic cotton. We are constantly reworking our blends to increase the percentage of recycled materials.