Philanthropy

Black Lives Matter

We have donated to the following charities and will continue to look for ways to support this movement:

Color Of Change Black Lives Matter ACLU NAACP Black Visions Reclaim The Block

We have also taken the Juneteenth Pledge to make Juneteenth a recognized paid holiday for our team, as well as encouraging our employees to learn, reflect and work on continuous self-development and respect for all people and cultures.

Awareness must be converted into action. We are taking the time to educate ourselves, in order to take the steps towards true allyship. Our practice in allyship has just begun, and we will continue to share the work we are doing as we go.

Protecting Wildlife

Wildfires in Australia - New South Wales Rural Fire Services

For 48 hours in January, we donated 100% of the profits of all PANGAIA online sales to the New South Wales Rural Fire Services - one of the organisations fighting the devastating wildfires in Australia.

Taronga Wildlife Hospital

In June, we launched the Protect The Species capsule collection, designed with artist Raku Inoue, to support the work of the Taronga Wildlife Hospital in Australia.

Taronga are working to protect and preserve vulnerable species, such as genetically unique koalas. They take care of around 700-1,000 animals each year, with a new breeding programme to bring animals back from the verge of extinction and release them back into the wild.

PANGAIA x COSTA BRAZIL

In October, we launched an exclusive collaboration with Costa Brazil and artist Nick Theobald to support the indigenous communities of the Amazon Rainforest.

We donated 100% of the profits from this to Amazon Forever, a campaign spearheaded by Conservation International and Brazil Foundation, to support indigenous communities that have been affected by COVID-19.

Often referred to as the lungs of the Earth, the Amazon Rainforest is the most biologically diverse ecosystem in the world, home to millions of species of insects, plants and birds, many of which are still unknown to science. While climate change and human activity threaten the Amazon Rainforest, COVID-19 threatens the vulnerable indigenous communities that live within it.

Protecting Mother Nature means protecting those who put Mother Nature first.

TOGETHERFUND x WJSFF

In July, we teamed up with JUST to highlight the importance of natural resources. JUST Goods, Inc. is a global consumer goods company dedicated to producing responsibly sourced products, contained in sustainable packaging. The company was co-founded by Jaden Smith and is a Certified B-Corp. With a shared value system to ours, JUST create products for a purpose, rooted in innovation and impact. The capsule collection we developed together included 9 of our most loved items in JUST’s signature shade of blue.

Through this collection, we were able to raise funds for the TOGETHERFUND x WJSFF (Will & Jada Smith Family Foundation), a global fundraising campaign supporting critical racial justice work and global Covid-19 relief. This work aligns with the UN Global Goals; notably, Goal 10 - Reduced Inequalities, and Goal 16 - Peace, Justice and Strong Institutions.

Choose Love

In honor of International Women's Day, we partnered with female artist Amber Vittoria on an upcycled capsule collection. These designs were created to celebrate women far beyond Women’s History Month, while 50% of the proceeds will be donated to Choose Love, an organization supporting refugees and displaced people.

Of the 70.8 million people who have been forced into displacement, about half are women and girls. The funds from this collection will be directed towards women’s centres offering everything from language lessons and vocational training, to healthcare and legal support. After experiencing unimaginable situations, these safe spaces and support services offered by Choose Love truly help women turn adversity into hope. This work aligns with the UN Global Goals; notably, Goal 10 - Reduced Inequalities, and Goal 4 - Quality Education.

COVID-19 Relief

Doctors Without Borders

Throughout the early stages of the COVID-19 pandemic in Spring 2020, we donated part of our proceeds to Doctors Without Borders.

Doctors Without Borders/Médecins Sans Frontières (MSF) is the world's leading independent international medical relief organisation, managing medical projects across 72 countries worldwide. They focus on emergency medical and humanitarian relief, implementing medical programs in areas where no health systems exist or where health structures are overwhelmed.

We support Doctors Without Borders as they offer medical and humanitarian assistance to people based on their needs, irrespective of race, religion, gender or political affiliation. They observe neutrality in situations of conflict, and impartiality in the name of medical ethics.

Producing PPE

In March, we pivoted some of our resources to produce Personal Protective Equipment (PPE). Together with our Italian partner factory Beste, we were able to deliver vital PPE to a neighboring hospital in Prato, Italy. We produced EU standard certified gowns, treated with HeiQ Viroblock technology providing antiviral and antibacterial properties

Donating masks

In April, we delivered 10,000 N95 surgical masks to the Mount Sinai Hospital in Queens, one of the hardest-hit boroughs in New York. This was a collective effort with our community, our partners and our friends at JUST, Bethenny Frankel and BStrong, among others.

United Nations

In September, we introduced a special capsule collection to celebrate the 5th anniversary of the Sustainable Development Goals (SDGs), also called Global Goals, as well as the 75th anniversary of the United Nations.

The 17 Sustainable Development Goals, adopted by the member states of the United Nations, are an ambitious plan to eradicate poverty, fight inequality, and tackle the climate crisis. They have the power to create a better world by 2030, where no one is left behind.

Our approach to impact and sustainability has been informed by the SDGs since day one, with a particular focus on the following goals.