This Sustainable, On-Demand Fashion Platform Will Help 10 Black Designers Launch Their Own Brands
Consumers are increasingly looking to their favorite brands for action against systemic racism. Some companies, like Glossier and Nike, have donated millions to organizations fighting racial injustice; others haven’t disclosed just how much money they’re giving. More are simply posting messages of solidarity on Instagram, often with lukewarm results. The swift backlash to those perfunctory statements and lazy regrams has brought to light a harsh truth about fashion’s own lack of diversity.
Fashion won’t correct its imbalances overnight, but change-makers are emerging. One is Resonance, a vertically integrated platform for sustainable, on-demand fashion production, which just announced a new initiative to “empower 10 creators of color to build and launch their own fashion brands by August 2020.”
Applications for Be Resonant opened last night, and later this month selected brands will be given $50,000 in cash and services. They’ll spend the month of July developing their collections and will officially launch their brands in the fall.
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Words by Emily Farra