Is Sustainable Loungewear The Future Of Fashion?
Six months ago, the only thing that would get me to even look at a matching sweatsuit was Zoë Kravitz — wearing one (from Entireworld) underneath a moss-green Loewe duster. Now, I, and just about everyone else on the planet, hardly go a few days without slipping one on.
But comfort level isn’t the only variable we look at when shopping for loungewear these days. Instead, the farther we get into the pandemic, and the more we see how our everyday behaviors, from plane, train, and car travel to our fashion consumption habits, contribute to the environment’s demise — in March, the BBC reported that pollution in New York alone was down 50% year-over-year due to a reduced number of cars on the road — the more focused we are on shopping ethically and sustainably.
Gen Z, in particular, wants a future on this planet, and many are willing to give up fast fashion to get it. Enter: ethical and sustainable loungewear, which is currently experiencing a rise. “Gen Z are looking for purpose above anything else — they are a generation deeply concerned and moved by socio-environmental issues,” says Dr. Amanda Parkes Ph.D, Chief Innovations Officer at PANGAIA, a sustainable fashion collective that offers seasonless loungewear crafted out of bio-engineered materials.
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Words by Eliza Huber