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How COVID-19 Is Changing The Fashion Industry

As the reality of life under lockdown in many countries around the world sets in, the future looks uncertain. Despite the absence of a clear end-date for the novel coronavirus pandemic, the latest indications are that social distancing will last until a vaccine is available, which is predicted to take 12-18 months.

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At this time of reflection, we can pause and consider the systems within which we work, and see them breaking down around us. The fashion industry’s predictive, seasonal systems have long been labelled out-of-date, broken and wasteful, with the consequences piling up in landfills around the world. But what impact will the COVID-19 crisis have on reshaping the fashion industry? When we get back on our feet, how will the fashion industry have changed?

In part one of this fashion industry insights piece, I asked fashion experts with their finger on the pulse of consumer sentiment, branding and retail what they believe the effects of COVID-19 will be.

Read the full article here
Words by Brook Roberts Islam

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