Our Colors: Inspired By Nature
Introducing our seven brand colors: Cobalt Blue, Saffron Yellow, Flamingo Pink, Persimmon Orange, Celestial Blue, Orchid Purple and Jade Green.
Salt lakes were the main inspiration behind the pink brand color. Pink lakes are actually not as rare and uncommon as they are perceived. There are lots across the world: Australia, Bolivia, Spain, Senegal, Russia, Tanzania, France, America, China, Mexico and Azerbaijan! Salt lakes are often the home and breeding sites of flamingos.
Interestingly, flamingos are not originally pink - instead, they are born with grey feathers. They gradually turn pink due to their diet of brine shrimp and blue-green algae. It is this specific algae (known as Dunadiella Salina) that is also responsible for the pink color of the lakes, and the brine shrimps found in them, who are also pink from feeding on the bacteria.
The PANGAIA brand color orange was inspired by clownfish that form a symbiotic relationship with anemones. The toxic anemone provides protection from predators and leftovers for the clownfish. In return, the clownfish drives off intruders and preens the anemone (by removing parasites). All clownfish are born male with the ability to switch their sex (which is irreversible). Sometimes the change is made when mating. Two males will become mates and the larger, dominant fish will become the female. If the female dies, the dominant male will become a female to replace her.
Mother Earth and its beautiful blue color (as seen from space) is the inspiration behind the Cobalt blue hue. Cobalt blue was first recorded as a color name in English back in 1777. Now, we have carefully selected it as one of the seven colors of PANGAIA (Pan meaning ‘all-inclusive’, especially in relation to the whole of a continent, racial group or religion, and Gaia meaning ‘Mother Earth’).
This shade of yellow is sported by animals, fruits and flowers. It can be found in many aspects of nature, for instance, during Autumn when the green leaves transform into beautiful shades of yellow. Saffron yellow derives its name from its resemblance to the color of the tip of a saffron crocus thread, from which the spice Saffron is derived. It is one of the oldest recorded color names, with its first use in English dating back to 1200.
This particular shade of blue was inspired by the metallic colored wings and body of a dragonfly, catching the reflection as it hovers above the water. Dragonflies are often found around water because their larvae, known as ‘nymphs’, are aquatic. Sadly, the loss of suitable freshwater habitats due to pollution have affected the population of dragonflies enormously and they are becoming increasingly rare.
Dragonflies live on every continent except Antarctica and were around before the dinosaurs! The oldest known species of dragonfly is 320 million years old.
Nature sometimes surprises us with creations and colors that could be thought of as unreal. One of those creations is the jellyfish, who exist in an array of different colors and varieties, even becoming illuminated or completely transparent. The purple jellyfish, in particular, inspired one of PANGAIA’s seven brand colors. Purple orchid is also a color thought to represent respect, admiration and dignity.