Welcome to your T-shirt's digital passport
Digital Passport 7816
Here you’ll find everything you need to know about your item—how it’s made, where it came from, how it impacts the environment, and how to care for it.
The lifecycle of your T-shirt
Welcome to your T-shirt's digital passport
Here you’ll find everything you need to know about your item—how it’s made, where it came from, how it impacts the environment, and how to care for it.
Welcome to your T-shirt's digital passport
Here you’ll find everything you need to know about your item—how it’s made, where it came from, how it impacts the environment, and how to care for it.
The lifecycle of your T-shirt
We use 100% responsibly sourced plant-based fibers.
Central China (Bamboo)
Philippines (Pineapple, Banana)
Philippines (Pineapple, Banana)
Did you know that FRUTFIBER™ is composed of 60% FSC-certified bamboo, 20% pineapple fiber, and 20% banana fiber?
Bamboo doesn’t require any pesticides, fertilizers or additional water to what the natural environment offers.
We use the by-product of food crops from banana and pineapple trees and transform them into natural fibers, diverting waste from landfill and incineration.
Then the fibers are processed.
China
UK
UK
The bamboo is turned into lyocell (a biobased man-made fiber), made through a smart closed-loop production system—a process reusing solvents and water.
The banana and pineapple fibers are mechanically shredded to form a blend in preparation for spinning.
Fabric
Moreira de Cónegos + Barcelos, Portugal
The fibers are sent to Portugal where they are spun, knitted, dyed and applied with PPRMINT™ treatment.
Then the fabric is cut and sewn together at a family-owned facility that is powered 60% by solar energy from solar panels onsite. The other 40% is energy purchased from clean sources like wind, dams or solar power.
PPRMINT™
India
Bangok, Thailand
Bangok, Thailand
Treating our products with natural, plant based peppermint (PPRMINT ™ ) oil prevents the growth of odor - causing bacteria. Our PPRMINT ™ is cultivated in India and the oil is produced in Thailand. Due to its antibacterial properties, you can wear clothing treated with PPRMINT™ oil many times before it needs washing. This saves on water, energy and time, while protecting the planet in the process.
Once the garment is ready, we deliver it to our distribution center in Derby, UK.
We partner with DHL Go Green to deliver to more than 120 countries, making sure our deliveries are entirely carbon neutral by using carbon credits towards initiatives, funds and projects dedicated to mitigating the impacts of greenhouse gases.
And lastly, we deliver to you.
Derby → Your door
The last leg of the journey your item takes is the one to your doorstep. Once it arrives, its adventure across the world from us to you is complete, and it’s ready for you to make memories in.
Keep the journey going by looking after your product and the planet.
Repair: After love and wear, sometimes our items need a bit of repair. Check if you can mend with sewing, patching or altering.
Repurpose: Looking to give your item a refresh? Try transforming it into a new style like a crop or sleeveless top.
Regift: Finished loving your item? Gift it to a friend, loved one or organization that can give it a new home.
Technology summary
FRUTFIBER™ is a blend of FSC-certified bamboo lyocell and natural fibers made from the by-product of food crops as a replacement to cotton and synthetics materials.
The main benefits of this technology:
- Utilization of food crop waste
As by-products of the food supply chain, Pineapple leaf and Banana fibers would be either thrown in landfill, or in many cases burnt causing black carbon emissions. - Benefits of bamboo
The growth of bamboo contributes to maintaining healthy soils and absorbs carbon, which naturally helps in fighting global warming. Bamboo self replenishes and grows faster when being cut. - An alternative to conventional cotton
We are conscious that relying on one plant fiber source such as cotton can lead to over-reliance and promote the practices of monocropping. Monoculture plantations (monocropping) weaken the soil, deplete soil nutrients, reduce local biodiversity and increase the risk of pests. FRUTFIBER™ offers an innovative alternative to conventional cotton.
Did you know we plant, protect or restore 1 tree in your honor?
Did you know we plant, protect or restore 1 tree in your honor?
How to care for your T-shirt
Composition
100% organic cotton
All trims, labels and threads are either recycled or responsibly sourced. Product packaging is part bio-based, acting to preserve both your new garment and environment. Once opened, please discard responsibly in a compost facility to allow full disappearance within 24 weeks.
Made in Portugal.
Care instructions
Machine wash cold
Do not iron on print
Wash separately
Wash inside out
Do not bleach
Do not tumble dry
Iron low
Do not dry clean
Please note that there can be slight variations in the coloration of our products between different fabric compositions.
If you would like to purchase a complete set in the same colorway, we recommend buying from the same fabric collection to avoid any color discrepancy in your set.
How to care for your T-shirt
Composition
100% organic cotton
All trims, labels and threads are either recycled or responsibly sourced. Product packaging is part bio-based, acting to preserve both your new garment and environment. Once opened, please discard responsibly in a compost facility to allow full disappearance within 24 weeks.
Made in Portugal.
Care instructions
Machine wash cold
Do not iron on print
Wash separately
Wash inside out
Do not bleach
Do not tumble dry
Iron low
Do not dry clean
Please note that there can be slight variations in the coloration of our products between different fabric compositions. If you would like to purchase a complete set in the same colorway, we recommend buying from the same fabric collection to avoid any color discrepancy in your set.
How to care for your T-shirt
Composition
100% organic cotton
All trims, labels and threads are either recycled or responsibly sourced. Product packaging is part bio-based, acting to preserve both your new garment and environment. Once opened, please discard responsibly in a compost facility to allow full disappearance within 24 weeks.
Made in Portugal.
Care instructions
Machine wash cold
Do not iron on print
Wash separately
Wash inside out
Do not bleach
Do not tumble dry
Iron low
Do not dry clean
Please note that there can be slight variations in the coloration of our products between different fabric compositions.
If you would like to purchase a complete set in the same colorway, we recommend buying from the same fabric collection to avoid any color discrepancy in your set.